AMS has created a branding toolkit to help signatory states and tribal governments promote their LFPA signings, including social media content and graphics.
Social Media
Suggested Tweet 1:
[insert State or Tribe] today announced a cooperative agreement under the new Local Food Purchase Assistance Cooperative Agreement Program with the USDA AMS. [PR Link]
Download Image File for Tweet 1 (png)
Suggested Tweet 2:
The LFPA program supports local, regional, and underserved farmers and ranchers through the purchase of food produced within the state or within 400 miles of delivery destination. [PR Link]
Download Image File for Tweet 2 (png)
Linked In
Suggested LinkedIn post:
[State or Tribe] announced that it has signed a cooperative agreement under the new Local Food Purchase Assistance Cooperative Agreement Program (LFPA) with the United States Department of Agriculture – Agriculture Marketing Services.
Under LFPA, the [state or tribe] will purchase local foods using a competitive procurement process for [State or Tribe] food producers, for-profit organizations, and nonprofit organizations such as food banks and food pantries.
This is an innovative program that allows state and tribal governments to procure and distribute local and regional foods and beverages that are unique to their geographic area. [PR Link]
Download Image file for LinkedIn post (png)
Suggested Instagram Story:
Add each video as a slide to your IG story. Add music to your story and on the last slide, link to press release.
Text Treatments
These LFPA text treatments can be added to documents, emails, social media graphics or photos.
- Download LFPA text treatment1.jpg
- Download LFPA text treatment2.jpg
- Download LFPA text treatment3.jpg
Infographic
This graphic gives a simple overview of the LFPA program; add it to emails or social media posts.